The Concept
A series of short, social-first vignettes for MADE OF—Kirsty Godso’s protein brand—built to capture the lifestyle and energy around the product, not just the product itself. Each piece is designed to feel real, active, and aspirational, blending everyday moments with a polished, cinematic touch. The result is a warm, high-energy set of videos that reinforces the brand world while staying fast and engaging in-feed.